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Hello, and thanks for visiting Somewhat predictably, I’m Matt Smith. In my spare time I bury myself in numbers to create interesting political infographics. My aim is to try and create the infographics that otherwise wouldn’t have been made, on topics that are slightly detached from the simple “how many people would vote for which party today” routine.

I’m currently Head of Digital at the Westminster Policy Institute. Previously I have been the Digital Communications Manager at the think tank Policy Exchange and have the digital communications team at the trade union UNISON.

If you’re interested, I also do freelance!

Get in touch

Do follow me on Twitter at @mattsmithetc! If you’d like to email me, you can do so at