I’d wanted to run a survey that could be translated into a Tier Lists meme for some time, knowing that if I got it right it would be incredibly popular on social media.
Eventually, I settled on the subject of classic British cuisine. People always get passionate about food surveys, and making it about British cuisine helped narrow down the otherwise very expansive concept of food in general, while also ensuring the maximum likelihood that respondents would be familiar with the foods we were asking about.
As predicted, the results went viral on social media for both YouGov and other popular social media accounts that picked it up. It also received wall to wall media coverage and saw many brands getting involved.
You can see the full article on the YouGov website: https://yougov.co.uk/topics/food/articles-reports/2019/06/11/classic-british-cuisine-ranked-britons